SB&CO is an experience design studio for a world in transition
We transform complexity into experiences that empower people. By combining storytelling, design, behavioural science and technology, we help people navigate change.
Experience Design
We develop narratives and emotional journeys that transform complex ideas into immersive, multi-sensory experiences. By prototyping and testing with real audiences, we refine every concept until it truly resonates.
Interactive Experiences
We create interactive experiences where technology serves the story, not the other way around. From first prototype to final installation, from existing to emerging technology, every touchpoint is designed to engage, surprise and inspire action.
Research & Strategy
Working alongside universities, museums and industry, we turn research into experiences people can understand. From emerging technology to behavioural insights, we help shape innovation and bring new knowledge to wider audiences.
Featured Projects
Shift Embassy
Digital Names Monument of the Enslaved
Dutch pavilion world exhibition Osaka 2025
Transition-Scapes
